Explore your short and long term goals and decide how selling
your house fits into those goals. We will identify all of the
variables within your individual goals and how best to achieve them
in your local real estate market. We will apply our expert
knowledge to your particular needs and set a realistic time frame
for the process to proceed. This will help you to establish a time
management path for selling your home.
2. Determine A Pricing Strategy
Your next
objective is to consult with us to determine the best possible
selling price of your home. You will need to take into account the
state of the local market, the condition of your home, and sales of
comparable homes in your neighborhood. He will create a
comparative market analysis by taking into consideration the type of
market you are in and recent sales of comparable
properties. We will then guide you to the best fair market
price that will help sell your home within your desired time frame.
Usually, real estate professionals have a clearer and more
objective sense of market value than anyone else.
3. Prepare Your Property For Selling
It's time to
get your home in "showing and selling" condition. Most of us don't
keep our homes in the condition it would need to be in to sell. Over
the years those boxes in the corner of the garage just seem to
multiply on their own. Things have broken that we just never get
around to fixing and some things have just worn out. We just accept
the fact that they will always be this way. It is this frame of mind
that you have to break out of in order to get your house ready to
show. How your home looks will have an immense impact on how quickly
it sells and whether or not you get full market value for it.
First impressions are very important and you only get to make
one. We, are is interacting in the marketplace every day, can
assist you in approaching your home from the buyer's standpoint.
What needs to be changed to make a good first impression? This may
mean that all you do is prune the trees and shrubs. On the other
hand, it may mean that you completely repaint the house, inside and
out. Do a "curb to door" check. Give the potential buyers a clear
path to enter the home. The fewer obstacles between the buyer and
the true appeal of your home the better. Keep in mind that over time
we become accustomed to our surroundings. What's normal for you may
be detrimental to the buyer.
Make your home look as spacious as possible. Organize your
closets and kitchen cabinets, and if you have things stored in the
attic or basement, make sure they are presentable. If you are
showing during the day, pull back your curtains and drapes to show
how bright and cheery your home is. If you are showing at night,
turn on all of the lights to create a warm and welcoming environment
for the prospective buyers. A home that is marked with your
personality and style may be harder to sell. You might even consider
such things as removing obvious clues to your political affiliation
and tucking away any biased literature that may be visible. This
will reduce distractions and help the buyers to visualize the home
as their own.
4. Establish A Marketing Strategy
Now that your
home is ready, it's time to put it up for sale and market it.
Establishing a marketing strategy with us is a must. we
will expose your home to the most potential buyers possible using a
marketing plan that will have the highest possibility of bringing
not only the most buyers, but also the most qualified buyers, to
your doorstep.
There are many different ways to get the word out there that your
home is for sale. A yard sign, flyers, and direct marketing are just
a few of the many options available. If you are in a buyer's market
you will have to be extra careful when choosing a plan. You don't
want your home to sit with no one showing interest. Together we
should structure your marketing strategy so that the first 3-6 weeks
that your house is on the market will be the busiest.
5. Receive Offers On The Home
When a buyer decides
to buy your home, an offer will be presented. We will advise
you as to whether or not the prospective buyer is qualified to
purchase your home. After all, there is no reason to review an offer
if the person(s) making it will not be able to actually buy your
home.
Together we will then review the written document, taking care to
note what is required of both parties to execute the transaction.
The contract should protect the best interests of all parties
involved and should be comprehensive in nature.
Once you accept the contract, it may be too late to make any
changes. The contract, though not limited to this list, should
include the following:
· A legal description of the property
· The offering price
· The down payment
· Financing
arrangements
· A list of fees and who will pay them
· Amount
of the deposit
· Inspection rights and possible repair
allowances
· The method of conveying the title and who will
handle the closing
· A list of appliances and furnishings which
will stay with the home
· The settlement date
· Any relevant
contingencies
Remember that the legalities of this phase are very important. If
you have any questions or concerns, be certain to address them
with us right away.
6. Negotiate To Sell Your Home
Most offers to
purchase your home will require some level of negotiation to come to
a win-win agreement. We are well versed on the legalities of the
real estate contract used in your area and will handle the
responsibility of protecting your best interest throughout these
negotiations. In addition, we have a thorough understanding of the
contract itself, including what each contract clause means to you
and your buyer, what you will net from the sale of your home, and
what areas in the contract lend themselves easiest to
negotiation. We will review the written offer with you to make
sure that you thoroughly understand what the buyers are offering and
what they are asking in return.
Some of the items that you may have to negotiate are:
· The
price
· Financing
· Closing costs
· Repairs that need to
be done
· Appliances and fixtures
· Landscaping
·
Painting
· Occupancy time frame
To really gain some insight into why potential buyers are
pursuing the purchase of your home and how they might proceed in the
negotiations, it is also important to know as much about the buyer
as possible, especially their motivation for buying. Once both
parties have reached a point where the deal is
acceptable, we will be certain that you have a legally
executable contract.
7. Find the Vendors You Need
Once you have accepted an offer to sell your home, we will
inform you of all the procedures involved in order to proceed
successfully to closing, as well as the parties responsible for
completing those procedures and estimates of completion. For
instance, the property may need to be formally appraised, surveyed,
inspected or repaired. Depending on the specifics reached during the
negotiations, you may pay for all, some, or none of these items.
We will then coordinate with all the parties and keep you
informed as to the results of the various procedures. If each
procedure returns acceptable results as defined by the contract,
then the sale may continue. If there are problems with the property
the terms set forth in the contract will dictate your next step.
Depending on the contract, you or the buyer may decide to walk away,
open a new round of negotiations, or close. We will advise
you throughout this process and will help you coordinate any actions
you must take to keep the sale moving forward.
There are some sales that go smoothly and some that require a lot
of work to get to the closing table. Until you get into it, you
won't know which one you have on your hands. Either way, we
will be there with you every step of the way.
8. Pre-Close Preparation
A few days before the
closing, we will contact the entity closing the transaction to
make sure that all of the necessary forms and documents have been
prepared and are going to be available for you to sign on the
appropriate date. We will also contact each party to the
transaction to be certain that they have taken each action necessary
for closing, so that the entire closing can proceed on the date and
time planned.
We will also prepare you in advance for the process of the
closing, advising you of any documents you must bring to the
closing, how much time to block off for the closing, and any other
information that is pertinent to the closing meeting itself.
9. Close On The Home
"Closing" refers to the
meeting where ownership of the property is legally transferred to
the buyer. We will be present during the closing to help
explain the process and forms to you and make sure everything goes
as planned. By being present during the closing, he mediate any last
minute issues that may arise.
As the seller, you will need to be prepared to give over any
necessary documentation regarding the property and, depending on the
arrangements made during negotiations, you may be required to have
done something specific in order to close. Be sure to read all the
documents and ask any questions you may have. It is important that
you understand every document you are signing.
10. Post-Close Activity
Congratulations on the
successful sale of your home!
Hopefully, everything went smoothly and you will be vacating your
house in the time frame that you had anticipated. We will help
you create a checklist of all the things you will need to do to turn
the property over to the new owners. You will need to make sure that
all of the local services (i.e. electricity, gas, lawn care, cable,
etc.) have been canceled or, if the new owner is going to retain
some of the services, the name for the account should be changed.
The property and anything assigned to the buyer according to the
contract should be prepared appropriately for the new owners. This
will make the transition as smooth and effortless as possible.